BAL produces BiP's in-app content locally and globally.
BiP is a super application for communication in 192 countries, with 40M+ active users. We create in-app content for BiP's own channel content. We make country-based promotions and explaining its features, we also celebrate special days locally and globally. On the other hand, we create the channel strategy within BiP and produce content regularly. One of these channels is Astrology, the other is Market Discounts, and another is Entertainment. With these contents, we aim to increase the number of active people and gain new users.