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Xiaomi 11T Launch Campaign in Kazakhstan
Thanks to the new phone model that offered cinematic shooting, everyone would be able to become a director and shoot cinema-quality videos. But they wanted to tell the consumer how they could do this and the features of the phone. We made a deal with a total of 5 influencers, who are directors, photographers and fashion bloggers... Each of these names shot lifestyle masterclass videos in which they explained a feature of the phone and how it could be used.
In addition, we carried out the entire project from a to z with banner, keyvisual designs and advertising purchases, and launched it digitally in Kazakhstan.
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